The aim for the Olympics Logo was to graphically capture the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values .
Lord Coe feels this has now been achieved and the logo represents the vision at the very heart of the London Olympics 2012 brand. The logo for the London 2012 Olympics and Paralympics was unveiled in a star-studded ceremony in London .
The jagged Olympics emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
The word London and the Olympic rings are included in the first two digits of the new Olympics logo.
Lord Coe feels this has now been achieved and the logo represents the vision at the very heart of the London Olympics 2012 brand. The logo for the London 2012 Olympics and Paralympics was unveiled in a star-studded ceremony in London .
The jagged Olympics emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.
The word London and the Olympic rings are included in the first two digits of the new Olympics logo.
- This is the first time that the same logo will be used for both the Olympic and Paralympics Games.
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